Ordnance Survey Pricing Fail

Ed Parsons provides an interesting example of just how crazy the world UK of geodata can be – when a digital copy (with essentially zero marginal cost) of an Ordnance Survey map costs more than twice the equivalent paper map, with all it’s associated costs of production and distribution, something is very, very wrong somewhere.

They probably think they’re going to rake it in – lower costs + higher price = more profit, right? Well except for this small piece of economic theory called supply and demand guys – if your higher price kills the demand then you won’t sell any and high profit x low sales may well be less than low profit x high sales.

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